Gyeyang LOTTE CASTLE Park City — Emblem Film

Built around 2 captions — “A transit revolution for Gyeyang” and “Schools within walking distance for our kids” — this emblem film is the flagship image ad announcing the presale of Gyeyang LOTTE CASTLE Park City. A man heading to work, a woman checking her phone on a park bench and a family holding their child appear in turn, telling a 1 min 31 sec story of life close to transit and schools. Released in April 2024, the ad was commissioned by LOTTE E&C and Artec, and LABVAMOS handled full production.