Bucheon LOTTE CASTLE The NewEL — Emblem Film

This 1 min 29 sec emblem film — the flagship image ad announcing the presale of Bucheon LOTTE CASTLE The NewEL — follows a woman’s day as she rides the subway from Sosa Station to work in Yeouido. After work, she visits the pool and library in the culture park in front of the complex. The film fits the commute to Seoul and leisure close to home into a single routine. Commissioned by LOTTE E&C and Artec, LABVAMOS handled full production of this emblem film as well as a location film for the same complex.